January 5, 2023

8 Ways to Create More Effective and Engaging Video Content with AI

AI can be used in video production for automation, idea generation, transcription, video quality improvement, personalization, and more.

As a content creator, you know how important it is to make interesting and useful videos. But because there is so much content on the internet, it can be hard for your videos to stand out. Artificial intelligence (AI) helps with this. 

AI has the potential to change how we make and watch videos, and it can help you save time and money while also making your videos better.

Let's dive in.

The Power of AI for Making Videos

AI can do boring tasks for you, give you creative ideas, and make your videos better overall. 

AI is used in video production using tools like Jounce, which is our AI solution for writing copy. Jounce uses natural language processing (NLP) to look at your content and suggest different ways to say things that might make it more effective. 

This can be especially helpful for creating titles and descriptions for videos that make people want to watch them.

But Jounce is just one of the many AI tools that can be used to make videos. Adobe Sensei, which is part of Adobe Creative Cloud, is another example. It uses AI to automate tasks like color grading, removing objects, and mixing audio.

This can save you time and money and let you focus on making the video creatively.

1. Using AI to Come Up with Ideas for Thumbnails
AI thumbnail generation

People often see the thumbnail of your video before they watch it, so it's important to make an excellent first impression. It can take a long time to come up with thumbnail ideas, but AI can help speed up the process. 

AI is used by tools like Adobe Creative Cloud's Adobe Spark to analyze your video's content and suggest thumbnails based on its main themes and images. This can help you make thumbnails that look good, are relevant, and show what your video is about.

2. AI Used for Transcription and Subtitling

Transcription and subtitling videos can be a tedious and time-consuming task, especially if the audio quality is terrible or there are multiple speakers. 

By automating transcription and translation, AI can make the process faster and better. There are tools like TemiLoom and Otter that use AI to help with transcription and subtitling. These tools use natural language processing (NLP) to turn audio into text, which can then be edited and set up for subtitles.

You can also quickly translate subtitles into different languages with AI-powered translation tools like DeepL.

3. AI to Improve Video Quality

AI can also be used to make your videos better in general. AI is used by tools like VidIQ and TubeBuddy to look at your videos and make suggestions for how to improve things like the title, tags, and descriptions.

Also, these tools can help you optimize your videos for search engines, which makes it more likely that the people you want to see them will find them.

One way to improve the quality of your videos even more, is to use tools that are powered by AI. These tools use AI to look at your footage and make changes that make it look and sound better. 

Topaz Labs, for example, is an AI-powered video tool that can upscale your video quality with the click of a button. This makes your footage sound clearer and more professional.

4. Using AI to make videos more personal

Engagement and conversion rates go up when video content is personalized. AI can help you make personalized video experiences by looking at information about viewers and changing the content to fit that information.

For example, a video marketing platform like Wibbitz uses AI to analyze viewer data and create customized video content based on factors like location, demographics, and viewing history. This can help you make video campaigns that reach the right people and work well.

5. Adding AI-powered effects to video content

AI can also be used to make your videos better by adding special effects. Adobe Premiere Pro and Filmora use AI-powered tools to improve the appearance of your videos, such as removing objects and changing colors.

Object removal is great for getting rid of things in your footage that is distracting. For example, say you're making a documentary about nature, and there's a power line in the background. With AI object removal, you can easily get rid of the power line and keep the focus on the beautiful scenery.

AI can also help with things like color grading. This means changing the colors of your footage to get the look or mood you want. Color-grading tools powered by AI can look at your footage and suggest changes based on what it is about and how it looks.

This can help you make a final product that flows well and looks good.

6. AI to make it easier to edit videos

Video editing can take a lot of time, but AI can help make the process faster. AI is used by tools like Lightworks and Adobe Premiere Pro to look at your footage and suggest changes, like cutting out parts that aren't needed or adding transitions.

This can help you save time and money while still making videos that look like they came from a professional company.

AI can also speed up the process of exporting videos. AI is used by tools like Frame.io to analyze your video and find the best export settings for quality and file size. This can save you time and get your videos ready to share with your audience as soon as possible.

7. AI for making video scripts

It can be hard to write a script for a video, but AI can make it easier. AI is used by tools like Jounce and Writesonic to look at a topic and produce relevant content, like video scripts. 

For instance, say you want to make a video about how meditation can help you. You could put the topic into Jounce, and our AI would come up with a list of possible things to talk about in your video, such as scientific proof that meditation is good for you and ways to incorporate it into your daily life.

8. Using AI to look at how well a video does

Once your video is online, it's important to keep track of how it's doing so you can see how well it's going over with your audience. AI can help by looking at data like the number of views, how engaged people are, and who they are.

AI is used by tools like Vidooly and TubeBuddy to analyze how well your video is doing and give you tips on how to improve it for the most reach and engagement. This can help you figure out what's working well and what needs work, so you can keep making your video strategy better.

How AI Will Change Video Content

AI is still in its early stages when it comes to making video content, but it has the potential to change the industry. As AI technology keeps getting better, we can expect to see even more creative and useful tools for making videos and analyzing them. 

So, if you want to make your video content more effective and interesting, you might want to think about using AI. Whether you use AI to come up with ideas, write scripts, or analyze performance, it can save you time and money while also making your content better.

Try free AI copywriting and artwork

Used by over 46,000 teams in the first 60 days

Sign up free
Keep reading