Facebook ad primary text is the main body of text that appears in a Facebook ad, typically below the headline. It is used to provide more detailed information about the product, service, event, or offer being advertised and to encourage people to take a specific action, such as visiting a website or making a purchase.

When should it be used: Facebook's primary ad text should be part of your advertising strategy. It can be used to provide more information about the product, service, event, or offer being advertised and to encourage people to take specific action.

Benefits of using Jounce to write Facebook ad primary text for you:

1. Clarity: Jounce's AI-powered technology can write primary ad text that is clear and concise and effectively communicates the details of the product, service, event, or offer being advertised.
2. Emotional Appeal: Jounce can use data-driven insights to craft primary text that appeals to the emotions of your target audience, making them more likely to take the desired action.
3. Relevancy: Jounce's AI algorithms can analyze the context and audience to ensure that the primary text is relevant and targeted to the specific audience you want to reach.
4. Call-to-action: Jounce can include effective call-to-actions in the primary text to increase the chances of people taking the desired action
5. Scalability: Jounce can write primary text for multiple Facebook ads simultaneously, making it easy to scale your Facebook advertising efforts and save time.